Go beyond sellingIf you want to be successful and sell, make the “design so engaging and compelling that people simply have to share it,” is what Ravi Sawhney, the founder and CEO of RKS says in his Fast Company blog post. He goes on to say,
When you’ve done this, you just haven’t sold one product. When you successfully let the Hero’s Journey be your guide, each sale, each heroic evangelist you create, will generate many more sales and build brand loyalty. It will turn your company into something far more than a company that creates products or services. It will be a company that creates empowerment. When you move people in this way, you bond them to your brand. And that bond? It’s priceless.